"Brother Andre" Newson created the Swimming SnakeTM concept back in the early 2000's in Georgia with the singular vision of helping sportsmen the world over catch more bass.
Andre hand-built and persistently sold Swimming SnakeTM lures store-to-store and to friends in his community. In 2015, in an effort to expand availability of Swimming SnakeTM lures, Andre expanded his team to help commercialize this revolutionary bait and to broaden retail accessibility.
Meet the Team
Brother Andre Newson
Brother Andre is a former college and pro football player and trainer, a military trained instructor, and a troubled-youth instructor at West Georgia Probational Bootcamp.
Brother Andre currently serves as life-coach for inner city youth with the Valdosta Lowndes County Parks and Recreation Department and as minister at Truth & Action Prayer in Valdosta (when he is not bass fishing!)
Jimmy is an accomplished microbiologist and seasoned business exec.
Jimmy knows critters inside out from trophy gobblers to bass to leaf-cutter ants.
When Jimmy is not bass fishing he is more than likely watching or talking about Auburn football or cultivating a new colony of beneficial microbes.
Tracy is an engineer and product design guy from Georgia Tech.
Tracy has helped with product development and setting up marketing and operations for Swimming Snake.
Tracy primarily fly- and bug-fishes in the rivers of the south and backcountry streams of the west.
Please like, share and follow us!